You can't make them.

A few months ago, some friends and I attended a Bright Eyes concert in Dallas. I already loved Bright Eyes from their "I'm Wide Awake It's Morning" album (is it still called an album?), but my friends were Bright Eyes novices. Excited to introduce them to the wonderfulness, I said, "I want you to love it!" while one of my favorite songs was being played. A tall, nice looking young man standing nearby said gently, "But you can't make them love it."



It was one of those kinds of quotes that has stayed with me, even though I typically have a terrible memory for such things.